SproutTable CRM
A Simplified Donor Database for Small Nonprofits
It’s time to ditch disorganized spreadsheets and overpriced CRMs. SproutTable gives you everything you need and nothing you don’t.
Why SproutTable works for small nonprofits:
✔️ Set up in under 2 hours
✔️ No tech expertise needed
✔️ One-time payment (no subscriptions)
✔️ Choose from 2 flexible options, DIY or done-for-you VIP setup
If this sounds familiar…
❌ Donor data is scattered across spreadsheets, emails, and platforms
❌ Your CRM is so overwhelming, you avoid logging in
❌ You're stuck paying recurring fees for software you don’t even use
❌ You don’t know who’s following up with your donors, or when
❌ You haven’t heard from last year’s donors
❌ Admin work is swallowing your time
❌ You joke about sleeping when you're dead
…you're not alone. We built SproutTable for teams just like yours.
Built on Airtable and designed for small nonprofits with under 300 individual donors, SproutTable is a powerful, user-friendly system that helps you track donations, steward donors, and fundraise smarter on autopilot.
Messy Data = Missed Dollars
You don’t need to work harder. You need a system.
Let’s review the data:
First-time donor retention rates are as low as 19%
With proper engagement, that rate can triple to 60%+
A 10% boost in retention = 200% increase in donor lifetime value
* Statistics from the 2023 Bloomerang Donor Retention Report.
Meet Gabie Benson, Your Fundraising Wingwoman
Gabie Benson, former Executive Director and Director of Development for multiple organizations, built SproutTable from a real need. She knows what it takes to grow long-term relationships with donors, all while managing a million other priorities.
Gabie created SproutTable to be the powerful, yet simple donor database she wished she'd had. It’s just a fraction of the cost of traditional CRMs, with a one-time payment. No more yearly or even monthly fees creeping up on you.
Get all this and more:
✔️ Centralized data: track grants, donors, sponsors, and donations in one secure place
✔️ Automated stewardship: send timely thank-yous and keep donors engaged all year
✔️ Instant insights: see retention data, revenue trends, and more in just one click
✔️ No tech headaches: get started yourself in under 2 hours, or let us set it up for you
Gabie knows that sometimes, you just need someone to take tasks off your plate. That’s why SproutTable includes a VIP option, where our team handles the setup, data cleanup, organization, and stewardship automations for you.
Once everything’s in place, we’ll help you build a custom strategy to make the most of your new SproutTable. Get ready to save hours each week and wonder how you ever managed without SproutTable.
You’ll sleep better at night knowing:
✔️ Your donor data is organized and up to date
✔️ New donor information updates automatically
✔️ Donors feel truly seen and appreciated
✔️ You can prep for board meetings in 10 minutes or less
But when you’re running a small nonprofit, who has time to overhaul an entire system?
Here’s the thing: the couple of hours it takes to set up SproutTable will pay off immediately. You'll save that time back in a single day. And if you don’t have 2 hours to spare, or just want it done for you, our team has your back.
Our VIP option handles it all for you in just one day. We will:
✔️ Clean and organize your data
✔️ Customize your SproutTable to your fundraising goals
✔️ Finalize and automate your stewardship emails
✔️ Provide a wealth screening to pinpoint your best potential donors
✔️ Give you tools for strategically moving forward
SproutTable Gets Results: Parent Empowerment Network's Transformation
Parent Empowerment Network (PEN) came to us for website and strategy support. But after their gala, it became clear they needed a better way to manage fundraising data. That’s when we introduced them to SproutTable.
While PEN focused on planning their next gala, we built their SproutTable database. As a VIP client, they received the exclusive benefits of data cleaning, organization, customization, and automation all set up for them.
To do this, we merged scattered contacts into one searchable system. Sponsors, donors, ticket buyers, and auction participants were now easy to find, and every gift was tagged by source: sponsorships, tickets, auctions, or direct donations.
Post-event, we uploaded the new transaction data. And within hours, PEN had a fully updated donor database that spanned 3 years of giving history, 2 years of event performance, and a clear path to meet year-end goals.
“I can’t believe how fast I was able to send thank-yous this year. We had everything we needed in one place. SproutTable made our follow-up so much smoother.”
– Emily Whiting, Co-Founder and Executive Hope Director, Parent Empowerment Network
* Experience similar results with our SproutTable VIP option.
Your Mission > High CRM Fees
It's time to free up your schedule and focus on what truly moves your mission forward. SproutTable offers a one-time payment model with 2 flexible options designed to fit your needs.
Other platforms charge up to $200 per month or $1,500 per year with caps on the number of donor records you can have.
SproutTable's DIY system gives you everything for less than the cost of a 3-month subscription elsewhere. Even our comprehensive VIP option is a fraction of typical CRM expenses, delivering immediate, customized impact without the ongoing fees.
What's Included in SproutTable
Both SproutTable tiers start with a powerful, pre-built Airtable template for nonprofits.
You’ll also enjoy:
✔️ A step-by-step video course & ebook setup guide
✔️ Fundraising dashboards with visual insights into key metrics
✔️ Stewardship workflow templates to further streamline donor engagement
Choose the SproutTable Tier That's Right for You
DIY Setup — Most Affordable
For nonprofits ready to dive in and implement a powerful system on their own. This tier gives you all the tools and guidance to quickly set up your SproutTable.
✔️ Instant access so you can start organizing your data today
✔️ Step-by-step video + ebook setup guides
✔️ Stewardship workbook template to help you draft donor follow-ups
✔️ Onboarding SOP for future staff
✔️ Free 30-minute strategy session with Gabie
One-Time Payment: $399
VIP Setup — Most Popular
Take the guesswork out of setup! This is our most popular choice for nonprofits who want a completely customized, ready-to-launch system with expert support. This comprehensive package includes everything in DIY, plus:
✔️ All implementation handled by the Sprout team
✔️ Dedicated VIP Day to optimize SproutTable for your fundraising strategy
✔️ Customized engagement emails finalized + automated by our team
✔️ Expert data cleanup + spreadsheet consolidation for a tidy system
✔️ Donor prospect research + wealth screening to identify your best potential donors (often pays for itself within a quarter!)
Total Payment: $1,499
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Yes! No tech expertise needed. Our pre-built template and step-by-step video tutorials walk you through setup. Just plug in your data and go. Or, choose the VIP tier and we’ll set it up for you.
As a VIP Member, you’ll get your own strategic session where Gabie and her team will implement and tailor SproutTable to your fundraising strategy. Imagine everything ready to go, perfected for your organization, in just one day. We’ll handle all the data cleaning, organization, customization, and automation for you. -
DIY setup takes under 2 hours, but if time’s tight, our VIP option handles everything from data migration to custom automations, so you can focus on your mission.
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If your current CRM feels clunky or underused, SproutTable can complement it. It’s ideal for tracking volunteers, corporate sponsors, grant funders, and specific campaigns in one easy-to-use system.
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Yes! Airtable is flexible and scalable. SproutTable builds on that foundation with a setup designed to grow with your team. Add more automations, views, and advanced reports as you need them.
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Most CRMs are built for large teams and packed with features you’ll never use. SproutTable is built for lean nonprofits with under 300 individual donors. It’s intuitive, powerful, and delivers maximum impact with minimum effort.
